Don't you think Disney would do something to maintain the public (specially parents) perception of the brand?Īt the end of the day, you played youselves. Imagine if Mickey porn became a trend on the internet. They already have an instance (they were very clear) when it pertains to using their characters in a sexualized or pornographic manner (again, magazine's name is a play on the name of a porn magazine). Think how that affects the Overwatch brand as a whole.
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That ended up getting bad attention and many people (myself included, until recently) thought this was either a joke cover for a magazine that did not exist, or a magazine full of weird sexualized drawings of fictional characters. Thinking about it, why the hell did you need to appeal to sex in your issue's covers to market your magazine if it does not have any content related to it? "Overwatch now has it own Playboy magazine.", "Playwatch is the Playboy version of Overwatch you didn't know you wanted." Hell look at how people were talking about it. They told them to back off from legitimate fanart, but they still scorched-earth'd the porn.Ĭan't you just change the name? You know their instance about pornography with their characters, and while the inside did not have any, the cover and name suggest otherwise. This happened before with SFM models, with Blizzard ending up telling their hired agency to back off. These watch-dogs used legally derived "tests" to determine when something passes the infringing line, and they also work reactionarily: meaning they won't take something down unless someone reports it. This magazine went too far into the "using our assets to push a product" and not "playing the game or making fan art and showing it off." But if you tried to make a drama show based on warcraft, then no, you are not good. Its why they let youtubers make videos about their games (lets plays/streams or reviews) because the content presented is usually unedited and supported through streaming software. Its why guide websites exist (because blizzard encourages users to share their own knowledge) but using their art and trademarks to make your own unlicensed product based on their products a no-no. I am just sad to see a project like this, full of fans, full of imagination and hard work, with the only purpose of entertaining other fans, being shut down without an answer from Blizzard :(īlizzard has clear guidelines for what is and isn't allowed. On the contrary, it was full of fan art, articles, and some creative and hilarious ideas, like an interview with bastion or conversations with fed-up support characters. Why aren’t we allowed to keep doing this fan work? Maybe blizzard is chasing Overwatch porn, but the magazine had no porn on it or in it, the cover was a parody of Playboy and there were no nudes or explicit content inside. There are thousand of artists, websites, twitter account, youtubers… using Overwatch heroes in their channels, even making money with them. They even had to remove the Twitter cover picture because it showed two Overwatch heroes (fan art created by one of the collaborators). The copyright company asked the Playwatch team to close the website and delete all the tweets and posts related to the Magazine. We weren’t harming anyone with the project, on the contrary, we were writing articles and drawing fan art for other Overwatch fans to enjoy them. I am still trying to figure out the reason for the shutdown. The Playwatch team wrote to Blizzard, but they haven’t responded yet.
From the first issue until the last one, many collaborators, including me, were able to join the team to bring Overwatch fans a new way of enjoying the game and creating a place where artists and writers could share their work with the rest of the community. A few days ago, the Playwatch creators received a notification from a digital copyright protection agency that claims Playwatch Magazine infringes Blizzard’s intellectual property rights for using Overwatch Heroes.įor a period of three months I had the pleasure of collaborating on the magazine that spread quickly and attracted hundreds of thousand of readers in just a couple of weeks.
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